Transforming Latin American culture: from savers to investors

After more than a decade advising high net worth clients in Latin America, Juan Lorenzo Santos noticed during his travels that many individuals felt excluded from investing, often due to the perception that significant capital was required and the presence of cultural barriers. Recognizing that accessible investment opportunities are key to building wealth, Juan Lorenzo founded Folionet in 2014 to break down these obstacles by offering investment accounts to the mass affluent.

Passionate about investor education, he continues to support new investors through regular lectures and seminars, furthering Folionet’s mission to shift mindsets from saving to investing.

The US is the leading destination for capital transfers from Latin America. For decades, the U.S. financial system and its capital markets have provided a robust, liquid, and highly regulated environment. This has consistently made the U.S. a safe haven for Latin American wealth. In the past decade alone, retail capital transfers from the region have approached $1 trillion, underscoring the enduring trust Latin Americans place in the U.S. market.

Today, after more than a decade, Folionet Holdings Inc. encompasses several U.S.-registered entities based in Miami, Florida. These include a securities broker-dealer regulated by FINRA and the SEC, a Florida State Registered Investment Advisor, and two fintech subsidiaries. While our clients span more than 60 countries, our primary focus remains on serving Latin Americans with investable assets ranging from $5,000 to $250,000.